Getty Images press release – New York – 8 March, 2017.
Getty Images, a world leader in visual communications, and MuslimGirl.com, the largest Muslim women’s online platform in the United States, today announced an exclusive content partnership that aims to tackle misrepresentation of Muslim women in the media and advertising. Together, they’ve created an offering of new, high quality images that authentically represent Muslim women in a fresh and contemporary light.
The partnership seeks to diversify the depiction of Muslim women online and flood the internet with positive imagery to push back against broad misconceptions of the Islamic community. Joining the Getty Images community as a contributor, MuslimGirl.com aims to provide a collection of images that seeks to take back the narrative and raise the profile of the young modern Muslim woman.
The creative images are available for commercial use to encourage a more positive depiction of Muslim women. Images of girls with and without a hijab, are shown doing everyday activities, at home, with friends, and in the workplace, and their style and strength is front and center. In each photo, they are portrayed as the protagonist to project and normalize a modern view of Muslim women today.
“Getty Images has a deep belief in the power of visuals to incite change and shift attitudes,” said Pam Grossman, Director of Visual Trends at Getty Images. “Visual literacy is so prolific with today’s generation, and photos are now absorbed and processed by culture with unprecedented immediacy. Because of this, positive imagery can have a tremendous impact by fighting stereotypes, celebrating diversity, and making communities feel empowered and represented in society. We’re so proud to partner with MuslimGirl.com to increase the visibility of these kinds of images in the world.”
“One of the ways I open up my talks is by asking the audience to search ‘Muslim women’ images on their phone browsers, which is always met with their awe at the unsettling results,” says Amani Al-Khatahtbeh, founder and editor-in-chief of MuslimGirl.com. “I don’t want to be able to use that example anymore, and I could not be prouder to partner with Getty Images on finally taking on such an important and influential task.”
Pam Grossman adds: “Keyword searches for Muslim have gone up 107% on GettyImages.com over the past year, so it’s even more important to ensure images like these are surfaced at the top of our results.”
View the MuslimGirl.com images here.
About Getty Images:
Getty Images is the most trusted and esteemed source of visual content in the world, with almost 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
MuslimGirl.com is the largest online Muslim women’s platform in the country. An online magazine with unique sections on fashion, culture, and faith, it gives a voice to the Muslim woman’s lifestyle and experience in today’s society. Based out of Williamsburg, Brooklyn and managed almost entirely by millennials both digitally and worldwide, its goal is to amplify Muslim women’s media representation and create a place for them to “talk back” to today’s conversations. MuslimGirl.com has generated a tremendous non-Muslim readership in the spirit of combatting stereotypes through women’s empowerment. In 2016, it became the first Muslim company to be honored on the Forbes 30 Under 30 List.