ITN press release
ITN Source, the footage licensing division of ITN, has formed a partnership agreement with Rex Features, the independent photographic agency and picture library, enabling ITN Source to license still images in order to complement their extensive archive footage library.
The partnership has been formed in response to a growing demand from ITN Source’s clients in the Broadcast sector to access still images for use in archive-based productions.
The agreement marks the first time that ITN Source has chosen to partner with a specialist in the stills sector and both companies believe the partnership creates a compelling stills and footage offering that will help to simplify the sourcing and licensing process for their clients.
Rex Features celebrates its 60th anniversary this year with ITN reaching that milestone next year and based on their strong news heritage, a real synergy exists in the content they represent. Both companies also have representation agreements with ITV Studios, Rex for stills and ITN Source for clips and so for the first time, clients will be able to license footage and stills from this extensive archive from a single source.
Rex Features has over 10 million images that are searchable online as well as a further 15 million images that are kept in its archives. ITN Source has over 2.8 million archive news clips, programmes and film titles, representing almost 500,000 hours of footage dating back to 1896.
As part of the agreement, ITN Source will be creating and supplying over 100,000 ITN stills to the Rex Features collection, covering a whole host of iconic news events captured over the last 60 years.
Andy Williams, Managing Director at ITN Source, says: “When we began looking at the Rex Features stills archive, we were all struck by the synergies with our footage and the opportunities this would present for our clients in the broadcast sector. When we began getting to know the team at Rex, we discovered that we shared similar values of independent companies that have stood the test of time. The partnership agreement made a lot of sense from a number of angles.”
Larry Lawson, Managing Director of Rex Features says: “In providing still images, Rex already has a strong relationship with clients in the TV sector. But now, where production companies may wish to combine the acquiring rights for both still and moving imagery, this relationship with ITN Source provides an easy one-stop shop approach.”
About ITN Source
ITN Source is the footage licensing division of leading news and multimedia content provider, ITN. ITN Source syndicates on-the-day and archive content to a global customer base.
Its content spans multiple genres including news and events, drama, celebrity, environment, music, comedy, wildlife, natural history and film. ITN Source represents archive footage from ITN, Reuters, ITV Studios, Fox Movietone, Fox News and ANI plus a number of other specialist collections. More information can be found at www.itnsource.com.
About Rex Features
Rex Features has an international reputation as a premier source of images and features for the world’s media. They represent hundreds of archive collections and partner agencies including Sipa Press, Associated Newspapers, BAFTA, StudioCanal, Colorsport, Time Out, Independent Newspapers, along with encyclopaedic film, TV, music and royalty collections spanning many decades.
They have offices in London and Los Angeles, and partner agencies in over 40 countries. Every day Rex Features gather many thousands of new images from an army of suppliers from all around the world and supply them to professional clients in all media sectors. Editors work 24/7 providing a comprehensive service of topical material.