BAPLA Suveys

Survey  on Web, Social Media & Apps 2015

This survey was conducted in the Spring of 2015 and was completed by approximately 20% of the BAPLA membership. The survey covered:

  • Web use – standards/guidelines
  • Pricing for website use
  • Social media – standards/guidelines
  • Pricing for social media
  • App use – pricing and standards

The results of the survey show a very wide range of responses to both technical standards and pricing for online, social media and app use, indicating widely varying experiences and a tendency to offer customised approaches for each client. A few headlines from each section:

Websites
Editorial website prices are now on average about half the values given in BAPLA’s 2001 survey. Rates for longer periods in particular have reduced sharply. Commercial web prices have shown less of a decline

Social media
The survey provides the first BAPLA data on fees for social media use and shows that members are licensing social media rights to a wide range of client groups.

Apps
Editorial use is most commonly licensed for apps and most often to UK clients. Revenue share was cited as a normal way of licensing for apps.

BAPLA members can dowload this survey free of charge from the BAPLA website.

If you aren’t a BAPLA member you can order a PDF copy of the survey for £82.50 excluding VAT. You’ll receive an email immediately after purchase with a PDF file attached. You will need Adobe Reader to read the file – you can download Adobe Reader for free.

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Advertising & Promotion Survey 2014

This survey of rights and pricing in the advertising and promotion sector was conducted during April 2014 and approximately 14% of BAPLA members responded. The aim of the survey is to show how rights and pricing models are changing in this sector.

The survey covered:

  • General questions
  • Advertising
  • Posters and Billboards
  • TV & Cinema
  • Advertising and Promotion (Web)
  • Point of Sale
  • Packaging
  • Press pack
  • Promotional use
  • Buyouts and rights bundles
  • Social Media
  • General questions

It should be noted that the survey referred primarily to the licensing of rights-managed images. For many BAPLA members, this sector is not their bread and butter, and in fact all respondents said that this sector makes up no more the 20% of their income, with most saying that it was around 5%. Despite this, the advertising and promotion sector still offers the potential of large sales and a high price per image. As with other market sectors, the rights landscape is changing and extensive rights are requested more and more.

BAPLA members can dowload this survey free of charge from the BAPLA website.

If you aren’t a BAPLA member you can order a PDF copy of the survey for £82.50 excluding VAT. You’ll receive an email immediately after purchase with a PDF file attached. You will need Adobe Reader to read the file – you can download Adobe Reader for free.

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Why not join BAPLA and get access to all the surveys as part of your membership. Find out more about BAPLA membership here.